Job Description


We are seeking for a BMW Sales Manager to join our team at our Harley-Davidson Louisville location. The BMW Sales Manager is responsible for ensuring the facility meets its new and used vehicle unit and F&I sales and gross profit objectives on a daily, monthly and annual basis. Will accomplish these objectives through planning, organizing, training, coordinating and measuring the activities of the New and Used Vehicle Sales Departments. Must present a professional appearance.


  • Determine monthly and annual forecasts in terms of unit sales, gross profit objectives and departmental profits.
  • Establish objectives with each salesperson and F&I Manager regarding closing percentages, prospecting efforts, unit sales, time utilization and projected income.
  • Conduct sales meetings on a daily basis to review the previous day’s results and determine current day’s plan of action.
  • Provide on-the-job training for salespeople.
  • Develop and implement a prospecting program for salespeople and ensure the program is followed to achieve desired results.
  • Facilitate New vehicle pre-delivery with the Service Manager.
  • Review monthly productivity reports, salespeoples’ monthly forecasts and profit performance with the Operations Director by salesperson and as a department.
  • Establish and maintain standards for displaying, merchandising and maintaining new and used vehicles and lots.
  • Ensure vehicle salespeople maintain a 100-percent turnover to the Finance & Insurance Manager.
  • Assist salespeople in closing deals.
  • Establish standards for appraising used vehicles including requirement to obtain vehicle history report.
  • Ensure compliance with information security program and other laws.
  • Understand and comply with federal, state and local regulations which govern retail auto sales.
  • Determine new and used inventory levels to be carried based in customer and market analysis.
  • Ensure cross sales of Parts and Accessories, financing, general merchandise, warranties, HOG dues, insurance products and services.
  • Complete all training as directed by management.
  • Follow policies and procedures as set forth in the Personnel Policy Manual and other corporate policies.
  • Any other duties as assigned.


  • Minimum of 2 years of sales management in a dealership setting
  • Must have a dynamic personality and drive to pursue leads, close deals, and increase sales
  • Familiarity with CRM and DMS usage is a must


  • Medical, Dental, Vision, Life Insurance
  • 401k
  • Paid Holidays
  • Weekly Paychecks
  • Base + % + annual bonus = ($70,000-$80,000 annually)

Sales, Sales Management, Sales Manager, Motorcycles, Management


Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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