Job Description


Martin Motorsports is seeking a Riding Academy Manager to join our team at Harley-Davidson Bowling Green. The Rider’s Edge Manager is responsible for operating an efficient and effective Rider’s Edge program in compliance with all state regulations and Harley-Davidson guidelines. Provide a welcoming environment for students. Will accomplish these objectives through planning, organizing, training, coordinating and measuring the activities of the department.


  • Establish forecast goals and objectives for the department and develop plans to meet them.
  • Coordinate and administer an annual operating budget for the Riding Academy department.
  • Ensure all fleet bikes are correctly registered as Riding Academy training vehicles.
  • Coordinate maintenance/repair of motorcycle fleet with service manager, upon approval from supervisor.
  • Hire and Riding Academy coaches and manage their performance. Ensure instructors are properly certified.
  • Develop and implement marketing plan in coordination with General Manager.
  • Coach/assist staff on how to handle inquiries and sell the New Rider Course.
  • Coordinate and train dealership staff on dealership discovery tour.
  • Sell the New Rider Course to potential students. Serve as primary contact for Rider’s Edge customers and issues.
  • Monitor sales conversion rate, maintaining 15% minimum.
  • Review and respond to all surveys and take necessary action as needed
  • Adhere to all state regulations.
  • Ensure proper insurance has been obtained by Corporate.
  • Handle all logistics for the classes - classroom, storage space, equipment, materials, reservations and scheduling.
  • Enter necessary information into Harley-Davidson Student Management System. Also submit regulatory paperwork for state.
  • Follow policies and procedures as set forth in the Personnel Policy Manual and other corporate policies.
  • Any other duties as assigned.


  • Highschool diploma or equivalent
  • One year motorcycle sales experience
  • One year in a management capacity preferred
  • M endorsement


  • Medical, Dental, Vision, Life Insurance
  • 401k
  • Paid Holidays
  • Weekly Paychecks
  • Equates to $13.00-$18.00 per hour based on qualifications

Motorcycle, Motorcycle Manager, Motorcycle Dealership, Motorcycle Rider, Riders Edge, Riders Edge Manager, Riders Edge Academy, Riding Academy, Motorcycle Academy


Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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